Let's imagine the apps that will assist clients interact with your restaurant online. This will be a branded application, and just how its main page will probably look, is most likely to follow along with the looks of your website - general style, colors, logo. But you can find so additional subtleties to consider. Not merely what the precise functionality will undoubtedly be, but additionally how it is likely to be placed - first and foremost convenient for customers - your clients.
Before proceeding to the functionality of a perfect restaurant business app, we must mention the mobile platforms to select from. The absolute most technically complicated and functional apps are made as native ones. And as always, Android and iOS are the location that needs to be covered. Hybrid and web apps, although cover several platforms, may offer limited functionality in some of the crucial features. Think over the particular functionality, and your software development company will give you a consultation about the technical side.
There are specialized'restaurant finders ', such apps like Clean Plates and MyShout. Based on geolocation, they give users nearby places, as well provide them with contact means, menus and other information. Being in such databases means being ready to accept numerous mobile users who search for a good place to dine out. That is ways to gain new clients. Whereas your branded application is especially for the ease of loyal customers.
Many restaurants have their very own mobile apps for clients, which provide the conveniences of booking tables, food delivery, buying a nearby restaurant location etc. The key functions must be the easiest to access. Just make fully sure your clients don't need to proceed through numerous app pages to obtain where they need - that is a vital rule.
So what are those'main'functions of a perfect restaurant app for clients? Analytics commonly tend to show that menu, online features (booking and ordering), locations and various offers are the most visited options among app users. What's also of major importance is keeping these options up-to-date. Constant maintenance brings the clients'satisfaction.
- Proper design of your menu is just a necessity. Besides food categories and various filters, it is very good to incorporate recommendations on drinks (for example, forms of wine) to serve with the certain meals. This saves clients'time, as well as your own, and shows your competence. Update it constantly with new content: food, drinks, pictures, prices etc.
- Offers/bonuses are proven marketing types of increasing client loyalty. Coupons and other bonuses are great reasons in order for them to come back to dine out in your restaurant and get a bonus of some kind. You might let them have certain delicious bonuses for'following'or'liking'you on social support systems (Twitter, Facebook, Google+). Who'd refuse finding a bonus in their favorite restaurant?
- Online ordering is another useful feature for a cafe application - convenient online contact means. Clients may place orders which can be instantly delivered to your system. This kind of option excludes any errors and saves everyone's time. Clients manage to get thier orders made and delivered, and never having to leave the building or losing time on phone conversations.
- Locations is a great selection for a network of restaurants. Clients have the ability to get the closest restaurant with detailed directions, check the menu and maybe book a peculiar table.
- News/events could be not the foremost function, but it is an excellent supplement to the entire application. The easiest way to implement this feature is optional Push-notification. Clients decide whether to obtain them or not. Covering various events (for example, a live music performance), weekly special offers and menu updates - this all could be sent to your gourmet clients.
We are able to also outline the abilities to see and post reviews. Or there may be other additional ideas. But hold on to the principle of earning the most important functions the simplest to locate and manage, while pushing back the supplements.
A free of charge mobile app makes your restaurant attractive for both existing clients, as well as to those people who are yet to visit you and enjoy your app for booking restaurants services. That is partly a great way of promotion, and partly the image of one's restaurant. Mobile expansion takes a corresponding approach running a business to maintain the competitors and surpass them. The whole range of one's services is inside a mobile application. You only have to refresh this content to help keep clients satisfied.